1.Color
Color evokes emotion, builds brand identity, and helps guide the viewer’s focus within a design.
🔤 2. Typography
Font style, size, and arrangement ensure professionalism and readability in any visual content.
3. Line
Lines create structure, direct attention, and add movement or flow to a design.
4. Shape
Geometric or organic shapes bring balance and meaning—especially in logos and icons.
5. Form
Adding depth or 3D effects makes designs feel more realistic and visually engaging.
6. Texture
Texture conveys surface quality, making designs feel more tactile and lifelike.
7. Space
Proper use of positive and negative space keeps designs clean, balanced, and easy to understand.
8. Imagery & Graphics
Relevant images or icons strengthen the message and make the design more impactful.